Latest Headlines | Australian Sport & Sponsorship News

Record PGA renewal after Challenger meets big brand awareness boost

Challenger extended its title sponsorship of the PGA Tour of Australasia after it monitored a significant increase in brand awareness according to executive GM retirement Michael Kolikias.
SEN sacrifices GIANTS brand equity to build a broader sponsorship platform

The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.
Fossil fuel sponsorships under pressure again after NSW parliamentary probe

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.
Brands now demand measurable outcomes and more: IMG

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.
JackJumpers ready to throw wider net for potential partners, bolstering Tassie roster model

The Tasmania JackJumpers are widening their sponsorship catchment beyond local backers as its NBL teams target national and global brands.

Recent sponsorship database changes

Sponsor	Type	Recipients
Fridgy

	Foundation Partner
	Premier Partner
	Major Partner




Prezzee


	Healthcare Provider



	Partnership
	Major Partner
	Major Sponsor



	Partnership
	Partnership
	Coffee Partner
	Partnership
	Partnership


	Educatino Partner

Sponsorship information for:

Conference website : https://snconferences.com.au/Melbourne2024/

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Record PGA renewal after Challenger meets big brand awareness boost

SEN sacrifices GIANTS brand equity to build a broader sponsorship platform

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Brands now demand measurable outcomes and more: IMG

JackJumpers ready to throw wider net for potential partners, bolstering Tassie roster model

Recent sponsorship database changes

Lineup complete for this month's Activations Showcase. Will you be there?

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?