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Sponsorship News is developing a new interactive tool designed to help brands assess sponsorship opportunities before engaging in direct discussions with rights holders or agencies.

The Sponsorship Heatmap provides a simulated environment where you can build a sponsorship roster and visualise the collective reach of your selected partnerships.

The tool maps sponsorship assets against key location-based metrics, including membership figures, online reach and overall fan reach.

By offering a passive and data-driven way to explore sponsorship potential, the heatmap allows you to evaluate different options and identify the right mix before moving forward with direct conversations.

As we fine-tune this tool, we’d love to get input from brands interested in using the tool which will be included as part of your Sponsorship News subscription.

If you’re interested in early access and helping shape this initiative, reach out to This email address is being protected from spambots. You need JavaScript enabled to view it..

We’re excited to develop a resource that makes sponsorship planning more transparent, efficient, and impactful—and we’d love your insights along the way!

 

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