Latest Headlines | Australian Sport & Sponsorship News

Hola Health: why it went from grassroots backer to seeking global visibility with Cricket Australia

After outlining the commercial reasons behind its expanded Cricket Australia (CA) partnership, Hola Health has revealed the sponsorship strategy that took it from backing a local Western Australian club to landing one of the most prominent branding positions in Australian cricket.
Why UBS brought padel invitational to Sydney Opera House

UBS has sponsored a new padel competition on temporary courts at the Sydney Opera House.
MegaRanch puts skates on sponsorship to push action sport revival

MegaRanch is stepping up its commercial push as it seeks new brand partners to support athlete development and wider participation.
Embedded customer segmentation is crucial to Marvel Stadium seven-day strategy – Gemba

Marvel Stadium has embedded a customer segmentation framework in pursuit of establishing itself as a year-round destination.
Leagues told to reward sponsor loyalty, not limit it

HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.

Recent sponsorship database changes

Sponsor	Type	Recipients




Prezzee


	Healthcare Provider



	Partnership
	Major Partner
	Major Sponsor



	Partnership
	Partnership
	Coffee Partner
	Partnership
	Partnership


	Educatino Partner
	Beer and Cider Parnter


	Apparel Partner
	Partnership

Sponsorship information for:

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

Hola Health: why it went from grassroots backer to seeking global visibility with Cricket Australia

Why UBS brought padel invitational to Sydney Opera House

MegaRanch puts skates on sponsorship to push action sport revival

Embedded customer segmentation is crucial to Marvel Stadium seven-day strategy – Gemba

Leagues told to reward sponsor loyalty, not limit it

Recent sponsorship database changes

Sponsorship News Highlights - 14 June, 2026

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?