Latest Headlines | Australian Sport & Sponsorship News

Firmus becomes apple in the eye for Tasmanian sport with three deals done in a week

Firmus Technologies has assembled a major Tasmanian sports sponsorship portfolio spanning Aussie rules, basketball and cricket through three agreements announced within seven days.
Feds streamline sponsorship protection in readiness for 2032 Olympics

The federal parliament has passed laws allowing the sports minister to extend anti-ambush marketing protections to future major sporting events without requiring separate amendments to primary legislation.
NFL draws 100,021 crowd but gridiron faces big fan conversion challenge – Gemba

The NFL’s first regular-season game in the Asia-Pacific attracted 100,021 spectators to the MCG, but Gemba research shows the Los Angeles Rams still have an uphill struggle to convert Australian interest into loyal support.
Ambush marketing warning as Queensland prepares for Brisbane 2032

The Queensland government is introducing measures to limit potential ambush marketing during Brisbane 2032.
PNG Chiefs claim biggest NRL deal after signing Bank South Pacific

The PNG Chiefs have signed Bank South Pacific (BSP) as Principal Foundation Partner up to the end of 2030 in what the club claims is the largest sponsorship agreement in NRL history.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Naming Rights Sponsor
	Official Partner
	Naming Rights Partner
	Major Partner
	Official Partner
	Official Partner
	Official Partner
	Major Partner
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Major Partner
	Major Partner
	Major Partner





	Florist Partner
LSKD	Major Partner
	Naming Rights
	Apparel Partner
	Official Partner

Jims Group	Laundry Partner
	Platinum Partner - World Food Partner
	Major Partner

Sponsorship information for:

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Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

Firmus becomes apple in the eye for Tasmanian sport with three deals done in a week

Feds streamline sponsorship protection in readiness for 2032 Olympics

NFL draws 100,021 crowd but gridiron faces big fan conversion challenge – Gemba

Ambush marketing warning as Queensland prepares for Brisbane 2032

PNG Chiefs claim biggest NRL deal after signing Bank South Pacific

Recent sponsorship database changes

Sponsorship News Highlights - 9 August, 2026

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?