After outlining the commercial reasons behind its expanded Cricket Australia (CA) partnership, Hola Health has revealed the sponsorship strategy that took it from backing a local Western Australian club to landing one of the most prominent branding positions in Australian cricket.
UBS has sponsored a new padel competition on temporary courts at the Sydney Opera House.
MegaRanch is stepping up its commercial push as it seeks new brand partners to support athlete development and wider participation.
Marvel Stadium has embedded a customer segmentation framework in pursuit of establishing itself as a year-round destination.
HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.
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