Shell and Pirtek join Penske's rotating sponsor roster
Long-time Penske and Dick Johnson Racing sponsors Pirtek and Shell have returned to the V8 Supercars team as part of the sponsor livery on Marcos Ambrose's 2015 vehicle.Read more
More latest news - page 1010
Another new partner joins Swans
The Sydney Swans have added another sponsor to its rapidly-expanding sponsorship roster.Read more
$20m in sponsorships safe despite hospitality rort
Healthway, the WA Government agency that spends $20 million a year on sponsorships, has been savaged for "excessive" and inconsistent use of sponsorship benefits in an investigation by a public sector watchdog.Read more
More Visy downsizing as Pepper steps up at Wanderers
Financial services group Pepper has expanded its partnership with the Western Sydney Wanderers into Asia, after packaging giant Visy retreated from its second marquee sponsorship in a week.Read more
Coopers maintains festival focus with triple renewal
Coopers Brewery, Australia's largest privately-owned beer manufacturer, has extended partnerships with a trio of Adelaide festivals.Read more
Telstra to chart Hayne's NFL journey
Telstra will feature ex-NRL star Jarryd Hayne in an exclusive content series after signing the Dally M medal winner as a brand ambassador.Read more
Raft of blue-chip partners join Mardi Gras
Sponsorship agency Mixitup has signed five new partners for Sydney's Gay and Lesbian Mardi Gras, among them Unilever brand Ben and Jerry's and Qantas.Read more
Knights, Cowboys boosted by partner upgrades
The Newcastle Knights and North Queensland Cowboys have both upgraded lower-level sponsors to key inventory positions ahead of the 2015 NRL season.Read more
TAG Heuer and Carrera Cup expand alliance
Swiss luxury watchmaker TAG Heuer has extended its long-term partnership with the Porsche Carrera Cup Australian sports car championship.Read more
Asian Cup chief heads to sponsorship agency
Michael Brown, the chief executive of Australia's recently concluded Asian Cup football tournament, has joined the board of sponsorship strategy and activation agency Bastion EBA.Read more
