ANZ to build on award-winning Mardi Gras campaign
ANZ Bank will leverage its principal sponsorship of Sydney's Gay and Lesbian Mardi Gras by broadening the successful 'GAYTM' activation it used last year.Read more
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Surf League targets sponsorship growth through unique broadcast model
The newly rebranded World Surf League has segmented its digital sponsorship strategy for the first time, allowing Australian sponsors to have geo-targeted advertising across the WSL's entire season.Read more
St George ramps up OpenAir activations
St George Bank has rolled out its most ambitious leveraging campaign yet to activate the 14th year of its naming rights deal with the St George Open-Air Cinema.Read more
New Balance backs Cahill and grassroots; sponsors for Chinese New Year festival; and more
> Cahill's New Balance deal to extend to grassroots
> Chinese New Year unveils sponsors
> Jets sign short-term jersey partner
> Kyocera ramps up environmental partnerships
> Novated leasing group signs Whincup to ambassador dealRead more
Event-packed 2014 lifts NSW economy
Sporting and cultural events added $22 billion to the NSW economy in visitor spending in 2014, an increase of more than $500 million on the previous year, the state's tourism body has revealed.Read more
Mariners forge new Asian partnership
The Central Coast Mariners A-League side has signed a partnership with property developer Haisheng Corporation for its 2015 Asian Champions League campaign.Read more
V8s CEO credits sponsor windfall to broadcast deal
V8 Supercars CEO James Warburton has credited the Supercars' new broadcast deal with Channel Ten and Fox Sports with helping renew a range of its sponsors and attract some new ones.Read more
Fairfax's Domain takes stadium naming rights
Property website Domain has signed its second major sponsorship in as many weeks, taking naming rights to Perth's Subiaco Oval.Read more
Swans' travelling support lures Airbnb
Airbnb has ramped up the use of sponsorship in its marketing mix through a new partnership with the Sydney Swans.Read more
Cowboys add shorts partner
The North Queensland Cowboys NRL side is closer to completing its major sponsorship inventory, with a third new brand joining the club for 2015.Read more
