NRL powerhouse Manly has restructured its commercial team, with Luke Byrne, marketing chief at football tournament the Asian Cup, joining the club, and current Manly commercial director Greg Butterworth to depart.Read more
Spotify has become the first internet radio platform to partner with a local classical music organisation, in a deal with the Australian Chamber Orchestra.Read more
Financial services brand CMC Markets has expanded its partnership with the NSW Waratahs and the company's Asia Pacific head says the results generated by the sponsorship have encouraged it to consider other deals.Read more
Global marketing agency FRUKT will launch a Sydney office to capitalise on growing demand from brands for non-traditional sponsorships in the cultural and music sectors.Read more
Monster Energy will return to the V8 Supercars as a sponsor of the Holden Racing Team, two years after being ousted by rival energy drinks brand Red Bull.Read more
In one of the first instances of complete sponsor integration across rights holder and broadcasting platforms, the West Australian Football Commission and 7 Network will share partnership rosters for the 2015 WA Football League season.Read more
A-League outfit Melbourne City has become the beneficiary of another global sponsorship deal brokered by its parent club, English Premier League champion Manchester City.Read more
A Parramatta Eels commitment to play NRL fixtures in the NT has been crucial in securing an extended partnership with waste disposal group Transpacific Services until 2017.Read more
Commonwealth Bank chief marketing officer Vittoria Shortt has served notice that all aspects of the company's marketing mix, including sponsorship, will come under increased scrutiny in terms of the results they deliver to the business.Read more
The ACT Brumbies rugby franchise has upgraded a sponsor to the team's Super Rugby side following a successful partnership with the ACT's national pathways team.Read more
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