Missing naming rights revenue hits Venues NSW
Venues NSW has reported a $7.7 million loss in 2013-14 after both its major Newcastle venues failed to secure naming rights sponsors.Read more
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City of Sydney commits marketing support to major tournaments
The City of Sydney Council has revealed that it provided $160,000 in sponsorship support to the AFC Asian Cup and the upcoming Cricket World Cup.Read more
Sydney Symphony Orchestra partners combine for multimedia project
The Sydney Symphony Orchestra will showcase its partnership with the Vienna Tourist Board through an innovative multimedia activation featuring the Sydney Opera House.Read more
Subaru steps up Tour Down Under tech activations
Subaru has unveiled a range of activations for its sponsorship of the Tour Down Under, and in other cycling news, the Tour has appointed a new creative agency from 2016.Read more
Manly and Parramatta shore up auto category
NRL sides the Manly Sea Eagles and the Parramatta Eels have both locked away automotive partners for the 2015 season.Read more
Audi appoints agency to all sponsorship properties
Luxury car brand Audi has appointed creative and experiential agency Tongue as its strategic sponsorship partner.Read more
Swifts capitalise on membership drive
Netball NSW and its ANZ Championship team, the Swifts, have extended their deal with accommodation partner, the Sydney Boulevard Hotel.Read more
AGL extends with Tigers after promising trial
Energy company AGL has renewed its partnership with AFL side Richmond for a further two years following strong results in the first season of the sponsorship.Read more
Airbnb to activate Mardi Gras partnership with logo change
Sydney's Gay and Lesbian Mardi Gras has signed a new partnership with accommodation website Airbnb.Read more
Connected TV to amplify impact for sponsors: Cricket Australia
Cricket Australia's pioneering partnership with Apple TV will be crucial in monetising the sport, and other codes are likely to follow the move, according to CA marketing and media chief, Ben Amarfio.Read more
