> Collingwood reports 14th straight year of profit
> Live music more popular than sport: Roy Morgan
> Jacob's Creek to sign 'global tennis champion' to activate Open
> Sharks appoint ex-Wanderers chief
> Surfing Victoria secures presenting partnerRead more
The local arm of Asian insurance giant AIA has become a major partner of Football Federation Australia through a multi-million dollar deal for grassroots program Miniroos, its first national sponsorship.Read more
Weet-Bix has broadened its sponsorship of cricket to include the Big Bash League for the first time, and will launch a wide-ranging leveraging program to promote the new partnership.Read more
The Brisbane Lions AFL club has signed a trio of deals to tie up all of its major sponsorship assets, including an Australia-first deal with Indonesian airline Garuda.Read more
Grill'd will partner with Ironman Australia's elite racing series to promote its healthy burger market positioning.Read more
Audi and Telstra have signed on as inaugural partners of the International Champions Cup football tournament, which will host European giant Real Madrid at the MCG.Read more
Pirtek, Daikin, Shell and principal partner Xbox will all feature on the livery of Marcos Ambrose's Ford as he returns to the V8 Supercars at the Sydney 500.Read more
Richmond and Hawthorn have released their financial results for 2013-14, with the Tigers becoming the second AFL club in as many days to report record sponsorship revenue.Read more
The Australian Ballet has secured luxury car brand Jaguar as a major partner.Read more
A club record $17.7 million in commercial revenue has helped Essendon to achieve a small profit for the 2014 AFL season despite the ongoing ASADA investigation.Read more
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