Jeep has become the latest automotive marque to partner with a Big Bash League side and will use its new Adelaide Strikers sponsorship to activate its South Australian dealer network.Read more
AEG Ogden has started hiring senior commercial staff for Sydney's new International Convention Centre, reporting that it is experiencing strong corporate interest in the venue ahead of its 2016 opening.Read more
The Business of Sport Summit has unveiled its 2015 speaker line-up, featuring a host of European and US sports marketers, the heads of sponsorship from CUB, Foxtel, Santos, Mastercard and more.Read more
Vivid Sydney, the Major League Baseball Opening Series and Optus have taken home gongs from the annual Australian Event Awards, while the partnership campaigns of TEDxSydney and Fairfax Events won commendations.Read more
The City of Melbourne's Melbourne Music Week has finalised its partnership roster, bringing on Tune Hotels, Coopers and Thatchers Cider as partners.Read more
Allphones Arena has overhauled its visitor engagement strategy through the installation of a real-time digital network and a new focus on partner activations, with Hyundai the first to benefit from the upgrades.Read more
V8s team Brad Jones Racing will lose its naming rights sponsor, home security company Lockwood, at the end of the current season, but the team is understood to have already lined up a replacement.Read more
Haircare brand De Lorenzo has filled Sydney FC's final apparel slot, expanding its current sponsorship deal to include the A-League team's back-of-shorts position.Read more