The Cronulla Sharks NRL side is striving to re-sign a raft of short-term sponsors at a time of upheaval in its senior management, with a restructure resulting in CEO Steve Noyce leaving the club.Read more
Dick Johnson Racing, which will be operated by American tycoon Roger Penske from next season, has shed two major sponsors, including its naming rights partner.Read more
BHP Billiton has signed a pair of major deals worth $2 million as part of its community outreach program in Western Australia.Read more
Cricket Australia has sold the naming rights to its high performance National Cricket Centre for the first time as part of a wider renewal with major partner, global healthcare provider Bupa.Read more
James Boag's has extended its tenure as major sponsor of the Victorian Racing Club's flagship Melbourne Cup Carnival and will leverage the new partnership throughout the race's VIP precinct.Read more
Jayco and the Victorian government have extended major partnerships with Australia's second-largest cycling event, the Herald Sun Tour.Read more
Adelaide Festival has assembled its largest ever roster of partners for next year's event and surpassed $2 million in corporate sponsorship income for the first time.Read more
Melbourne Victory has lured another high-profile sponsor to the club through its business networking initiative, Victory in Business.Read more
Fortescue Metals Group has extended its role as principal partner of the Australian men's national hockey team, the Kookaburras.Read more
Lion has become the first Australian brewer to exploit Football Federation Australia's new rule on alcohol category protection, signing a wide-ranging deal with A-League champion Brisbane Roar.Read more
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