Melbourne City hits membership, sponsorship records
Melbourne City's re-brand has paid dividends commercially, with the A-League side fully selling all of its apparel sponsorships and clocking its highest ever membership total.Read more
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STC showcases new digital initiative, content creation for partners
The Sydney Theatre Company has rolled out a new mobile app in collaboration with major sponsor Lend Lease and outlined plans for greater involvement of STC assets in sponsorship leveraging campaigns.Read more
Revenue up for MotoGP as Tissot returns
A raft of renewals for the Australian MotoGP, including naming rights partner Tissot, has boosted the event's commercial revenue by 10% over this time last year.Read more
Siemens signs largest deal, unveils leveraging plans
Global technology company Siemens has signed its largest sponsorship in Australia, taking the naming rights to next month's Margaret River Gourmet Escape.Read more
Another new deal for Roar
Compression brand Supacore has become the latest brand to partner with A-League champion Brisbane Roar.Read more
ANZ, Fairfax team up to deliver major new property
Fairfax Events and ANZ have collaborated to produce a major new Sydney-based arts and cultural property, with the bank to leverage the deal as one of its flagship properties.Read more
Maserati ramps up marketing push into the arts
Maserati has signed a two-year partnership with the Sydney Opera House, its third deal with a major arts organisation this year.Read more
Law firm to back Jets community program
A-League side the Newcastle Jets has lured plaintiff law firm Slater & Gordon to football sponsorship through a new community program.Read more
Data sheds light on alcohol partner opportunities in AFL
Alcohol categories that aren't protected by the AFL's partnership contracts such as rum, whisky and vodka are missing out on the country's most avid drinkers, according to research from Roy Morgan.Read more
Swans receive pre-grand final boost
Europcar has renewed its partnership with the Sydney Swans in the lead-up to the club's grand final appearance this weekend.Read more
