Specialist event sponsorship consultancy Sense Event Group, the company behind activations at Vivid, the Sydney Royal Easter Show and the Australian Open of Golf, has launched a new business arm creating bespoke events on behalf of major sponsors.Read more
The Adelaide Crows AFL Club has snared a key member of the Australian Rugby Union's commercial team to become the club's new chief executive.Read more
The Central Coast Mariners A-League side has signed a front of jersey sponsor for its annual Pink Ribbon Day strip.Read more
Sony's Playstation 4 will today be unveiled as the first national naming rights partner of Football Federation Australia's National Premier Leagues competition.Read more
Car rental brand Hertz has renewed its long-running partnership with NRL club the Penrith Panthers.Read more
The Sydney Opera House has signed a long-term partnership with investment firm MH Carnegie & Co.Read more
Wolf Blass's new partnership with the Cricket World Cup will be supported by a huge advertising campaign and a range of innovative activations.Read more
Luxury watch brand Hublot will become the first partner of a tour featuring football legends Les Murray and Pele in conversation.Read more
The Canberra Floriade will launch its first significant interactive leveraging initiative for this year's event, with Bunnings and iiNet among the brands involved.Read more
The Big Bash League will prioritise maximising ROI for existing partners rather than increasing the number of sponsors despite its strong year-on-year growth.Read more
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