YouGov has released its 2025 SportsIndex report and names the Brisbane Lions, Melbourne Storm and Sydney FC as the biggest improvers in brand health across Australia’s professional sporting clubs.
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OnDeck Australia will sponsor the bp Adelaide Grand Final to link its Lightning Loans brand with one of the nation’s top motorsport events.
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Automatorr has signed with Hockey Australia to support the Kookaburras and Hockeyroos coaching programs.
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The Victoria Racing Club has expanded its partnership with global insurer Howden which takes naming rights to Victoria Derby Day for three years.
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The AFL recorded an all-time club membership of 1,363,437 in 2025 which is a 3.26% increase on last year.
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Melbourne United has renewed Mattel for the NBL26 season extending the relationship that began last year.
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The Adelaide 36ers have renewed its Australian Motors Mitsubishi sponsorship for a seventh consecutive NBL season.
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The National Basketball League (NBL) has signed Choice Hotels ahead of the NBL26 season.
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Nutrition brand ONE Active has signed its first sponsorship and takes naming rights to the Hockey One League ahead of the 2025 season.
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