Tissot signs with ESP, activates around AFL
Talent and sports marketing agency Elite Sports Properties has picked up the business of luxury watch brand Tissot Australia and will launch a leveraging campaign around the AFL Finals.Read more
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MCG pioneers in-ground digital leveraging
Four'n Twenty Pies will become the first sponsor to leverage the Melbourne Cricket Ground's new iBeacon Bluetooth technology.Read more
Beko uses V8 sponsorship to launch rebrand
Appliance manufacturer Beko will use its partnership with Erebus Motorsport and the exposure of the Bathurst 1000 to roll out a revamped corporate logo.Read more
Storm member program to engage fans, sponsors
The Melbourne Storm is set to roll out Australia's first integrated membership and rewards program using the same technology that powers Hong Kong's and Seattle's transport systems.Read more
Roar launches hospitality offering
The Brisbane Roar has announced a series of new hospitality initiatives to capitalise on the growing commercial interest in the A-League.Read more
Wildcats continue sponsor spree
Attractive attendance and membership numbers have helped the Perth Wildcats lure accounting firm BDO to basketball.Read more
William Hill sheds staff as sponsorship consolidation continues
William Hill's head of communications and content, Heidi Guenther, has departed the company as it continues to trim its sponsorship and comms teams.Read more
St George banks on QRU alliance
Queensland Rugby Union has attributed much of the growth of its highly successful grassroots program Rookies2Reds to the support of its naming rights partner St George Bank.Read more
Veolia renewal continues string of A-League deals
All A-League clubs have now secured principal partners for the coming A-League season following Veolia's extension with Adelaide United.Read more
Beechwood in, Caltex out in Sydney FC reshuffle
Sydney FC's W-League side has signed a replacement for outgoing principal partner Caltex.Read more
