Sydney Kings, Flames add Power Potential as recovery partner
Sydney Kings owner Hoops Capital has signed Power Potential as backer for the 2025/26 NBL season.
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McDonald’s extends Adelaide United deal to 2028
The A-League’s Adelaide United has extended Platinum Partner McDonald’s Australia until the end of the 2027/28 season.
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Melbourne United scores three renewals – Tyrepower, Chemist Warehouse, the Sporting Globe
Basketball’s Melbourne United has renewed sponsorships Tyrepower, Chemist Warehouse and the Sporting Globe.
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USA juggernaut Fanatics LLC loses trademark appeal in David v Goliath victory for Australian brand
US sports merchandise giant Fanatics LLC has suffered a major setback in Australia after losing a trademark case that prevents it from selling its Fanatics-branded apparel in the country.
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John Nicholl to preside over sponsorship, fan engagement at Netball World Cup in Sydney
John Nicholl will be GM of tournament revenue & experience for the Netball World Cup Sydney 2027.
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Sharp EIT beams backing on Victorian soccer
Football Victoria (FV) has signed a partnership with Sharp EIT Solutions that will upgrade the state soccer ruling body’s technology infrastructure.
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Phoenix adds A Maze ‘N’ Things to sponsorship roster
South East Melbourne Phoenix has signed Phillip Island attraction A Maze ‘N’ Things for the NBL26 season.
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Melbourne Victory, TAC tackle speeding through fan engagement
The A-League’s Melbourne Victory has launched a road safety campaign with Victoria’s Transport Accident Commission (TAC) which will discourage low-level speeding by soccer supporters.
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Bullets hit the target with SeaLink, CSQ and Double Dare
Basketball’s Brisbane Bullets have secured SeaLink, Construction Skills Queensland (CSQ) and Double Dare Group to back its coming season.
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