Rural Aid programs get full tanks again in Ampol extension
Ampol has extended its backing for Rural Aid for three years.
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Hyundai opens door to AFLW in Brisbane Lions renewal
Hyundai Australia has renewed its sponsorship of the AFL’s Brisbane Lions for three seasons as a Major Partner to the end of 2029.
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Betting off the boundary ‘rope’ as Cricket Australia ponders future options
Cricket Australia (CA) is seeking a new partner for its boundary rope signage after the expiry of its Bet365 deal.
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Budget adds Perth Scorchers to sponsor ledger in first cricket deal
The Perth Scorchers have signed Budget Car and Truck Rental which makes its first entry into cricket sponsorship.
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Special trophy for 150th Caulfield Cup is part of Catanach, MRC extended deal
Catanach’s Jewellers will extend its Melbourne Racing Club (MRC) presence beyond race naming rights and trophy production.
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La Trobe Financial backs NFL’s long-term Australian growth
La Trobe Financial has signed a multi-year deal with the NFL in Australia, backing the US league's longer-term growth strategy rather than focusing solely on its first regular-season game in Melbourne.
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Penrite Oil slips further into broader sponsorship strategy by extending Demons deal to women
Penrite Oil has continued to move beyond motorsport sponsorship by adding the Melbourne Football Club’s AFLW side to a growing portfolio of mainstream sports deals.
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AFLW umpires added to Chemist Warehouse’s healthy Aussie rules portfolio
Chemist Warehouse has extended its sponsorship of AFL umpires to the AFLW competition.
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Hawthorn AFLW fans to enjoy Nature Valley snacks again to 2027
Nature Valley has extended its front-of-guernsey spot with the Hawthorn AFLW team for two seasons.
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