Hockey Australia signs the Pass in discount deal for members
Hockey Australia has partnered with hospitality loyalty program the Pass.
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Perth Glory women secure Cosmetique sponsorship
Perth Glory has signed Cosmetique to partner its A-League women’s team for the 2025/26 season.
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The Partner Group expands client base, leveraging agile model
The Partner Group has added new clients, secured reappointments and renewed long-term contracts as the sports and entertainment marketing agency expands its work with brands and rights holders.
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Renegades in rental deal with Everything Fleet
Melbourne Renegades have signed Everything Fleet for the 2025–26 BBL and WBBL seasons.
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Brisbane Roar gets shot in the arm from Focus Construct
Brisbane Roar has signed a two-year partnership with Focus Construct and its branding will take the sleeve spot on the A-League men’s jersey sleeve.
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SEN, MRC join to launch renamed Caulfield Underwood Stakes and Taggart event
Sports Entertainment Network (SEN) and the Melbourne Racing Club (MRC) have signed to re-name the Group 1 Underwood Stakes and introduce a new race honouring sports identities Les and David Taggart.
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Intuit QuickBooks, Carlton deal now accounts for AFLW side
Intuit QuickBooks has extended with Carlton Football Club to include its AFLW team until the end of 2026.
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Coopers cheers on NSW Rugby Union comps
NSW Rugby Union has signed Coopers Brewery which becomes beer partner to the Shute Shield, Sydney, Suburban and Country Rugby unions as well as grassroots competitions across the state.
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Melbourne Victory nets Sidelink Transport in logistics play
Melbourne Victory has signed Sidelink Transport as a Premier Partner for the 2025/26 A-League season.
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Hoops Capital renews Beyond Bank, adds Belgravia Sports Apparel to list
Hoops Capital has extended Beyond Bank for a fourth season and has added Belgravia Sports Apparel to its sponsorship roster.
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