Budget leases multi-year naming rights from Perth Football League
Budget Car and Truck Rental has taken naming rights to the Perth Football League’s 2025 finals series and all of its men’s and women’s Aussie rules competitions from 2026.
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Stanley 1913 taps into Sydney FC with hydration bottle deal
Sydney FC has signed Stanley 1913 as a Major Sponsor and hydration partner ahead of the 2025–26 A-Leagues season.
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Adelaide 36ers, TAFE SA boost to fill industry jobs
Basketball’s Adelaide 36ers have partnered TAFE SA to promote vocational education and support community programs in South Australia.
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Major upgrade to SNData: Sharper Insights, Smarter Strategy
We’ve completed the first major buff to SNData – Mapped Metrics and Insights, our data-led sponsorship insights platform. We have significantly enhanced its capabilities and introduced an entirely new section designed to help you get more strategic value from your existing membership or customer data.
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Alltech on song for Sharks NRLW left-field asset
Alltech has extended with the Cronulla Sharks and added backing for the NRLW team’s post-match song.
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Entelar Group to front Wellington Phoenix shirt
Wellington Phoenix has placed Entelar Group on its home front-of-shirt spot for the men’s 2025–26 Isuzu UTE A-League season.
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Superdry tries A-League fit with Melbourne Victory/Wrexham tour deal
Superdry was the Melbourne Victory’s off-field apparel sponsor for its friendly match against Wrexham AFC.
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O’Neills add Central Coast Mariners to global apparel net
Central Coast Mariners have signed a multi-year partnership with O’Neills which becomes its new merchandise and kit supplier.
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Polestar shines as it takes first AFLW car deal with the Melbourne Demons
Melbourne Football Club has signed Polestar Australia as a Major Partner to its AFLW program ahead of this year’s season.
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NSW Swifts to take up Mr Whippy’s first women’s sport deal
Mr Whippy has signed as a Major Partner to netball’s NSW Swifts in a three-year deal.
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