Softball Australia, AG Coombs hit home runs for inclusion
Softball Australia has signed AG Coombs in a three-year deal that will support Indigenous athlete development and female leadership in the sport.
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Elite Supplements explains the multiple attractions of athlete ambassadors
Elite Supplements is narrowing focus on athlete ambassadors.
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Sydney FC patches two more sponsor spots on Wrexham fixture kit
Sydney FC has added commercial deals with Anytime Fitness and More ahead of its upcoming friendly match against Wrexham AFC at Allianz Stadium on 15 July.
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Adelaide Fringe performs new revenue triumph
This year’s Adelaide Fringe generated an estimated $197.7 million into South Australia’s coffers with $144.2 million identified as coming from outside the state.
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Country music scores city growth creating brand openings – study
Australia has become the third largest country music market with new interest led by Gen Z listeners in metropolitan areas according to new research.
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Adelaide 36ers counting on 54 to lead commercial growth
The Adelaide 36ers have appointed 54 to drive commercial marketing as the National Basketball League (NBL) club looks to boost revenue.
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Coopers Brewery heads to 2026 Kooyong Classic as beer partner
Coopers Brewery will be beer partner to tennis’s Kooyong Classic beginning with the 2026 tournament.
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New Balance signs apparel deal with Big Bash
New Balance has signed a five-year supply agreement covering player and supporter gear for all eight clubs in the BBL and WBBL competitions.
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Akubra recapped as presenting partner to Mount Isa Mines Rodeo
Akubra has signed as presenting partner of the 2025 Mount Isa Mines Rodeo.
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