Battery World recharges Supercars Adelaide Grand Final deal
Battery World has renewed with the Supercars Adelaide Grand Final to retain naming rights to turn 8 and the role of automotive battery partner for three years.
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The Agency renews with Hawthorn, Deakin Uni joins pathway arrangement
The AFL’s Hawthorn Football Club has renewed its deal with the Agency for two years as well as announcing a new education pathway for students enrolled at its College of Sport.
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Athletes top trust rankings for product endorsements – YouGov poll
Australian sports fans trust athletes more than other public figures when it comes to product endorsements according to new findings from YouGov.
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La Trobe Financial invests in Wrexham Down Under Tour
La Trobe Financial has signed as presenting partner of Wrexham AFC’s Down Under Tour of Australia and New Zealand.
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GANDEN engineers extension backing Gold Coast SUNS AFLW
GANDEN has extended with the Gold Coast SUNS to support the club’s AFLW program until the end of 2028.
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Young Australians shifting focus to athletes over teams – YouGov probe
YouGov has reported that team loyalty remains the leading driver of sports fandom in Australia, but the incoming generation is prioritising individual athletes when deciding who and what to support.
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Melbourne Comedy festival isn’t joking – sets new brand target for 40th
The Melbourne International Comedy Festival expanded its commercial program to 40-plus brands this year.
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Basketball nabs second spot in Aussie sports participation table
The Australian Sports Commission’s latest AusPlay survey has reported a surge in basketball participation with 1.3 million Australians now involved in the sport.
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Touch Football Australia taps leadership line-up in restructure
Touch Football Australia (TFA) has announced the departure of three senior executives after a review aimed at strengthening long-term capabilities and growth.
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