Bullets shoot for St Laurence’s College student program
Basketball’s Brisbane Bullets have partnered St Laurence’s College to provide students and staff with access to high performance coaching and training.
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Jaecoo reveals IRONMAN activation thinking plus upcoming sponsorship plans
New SUV brand Jaecoo will focus on athlete-led content, its dealerships and lead generation in its sponsorship of the IRONMAN Oceania Triathlon Series says GM of marketing Narine Salmasi.
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ISLA Vodka toasts Demons in first sponsorship
The Melbourne Football Club has signed ISLA Vodka as a sponsor for the current AFL season.
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Shaw & Partners boosts surf sports through reinventing Coolangatta Gold
Shaw & Partners Financial Services has extended naming rights to surfing’s Coolangatta Gold event until 2027.
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Time to get creative with IP valuation in sponsorship – Gemba
A Gemba investigation has found a 35% increase in sponsorship deals assigning standalone value to Intellectual Property (IP) rights since 2021.
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Australian Open aces $565.8 million for Victorian economy
The Australian Open 2025 generated a record $565.8 million in estimated economic benefits for Victoria according to an IER report commissioned by Tennis Australia (TA).
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Launchd acquires Huume to leverage influencer, creator marketing
Launchd has acquired the Huume talent management agency to expand into influencer-branded marketing content.
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Narellan Pools jump in with Titans’ NRL and netball sides
Gold Coast Titans have signed Narellan Pools to sponsor their NRL and netball programs this season.
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Asta IT, Hawthorn deal is personal for sponsor
Asta has joined the AFL’s Hawthorn Football Club as IT services partner to support the club’s move into new headquarters at the Kennedy Community Centre in Dingley, Melbourne.
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