Hockey Australia in good financial form, credits sponsorship for gains
Hockey Australia increased its total revenue by 10% to $21.3 million in 2024.
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Cricket Australia takes brand new digital ad tech to the crease
Cricket Australia (CA) has launched digital ad platform CrowdCatch with global tech firm Partnerbrite to enabling sponsors to run targeted campaigns across major social media platforms.
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NSW Origin jersey cops spray over sponsor clutter
Manly Warringah’s Adam Cosgrove has questioned the number of brands displayed on the front of the NSW State of Origin jersey in a LinkedIn post.
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Infront calls for much smarter use of digital rights
Brands and rights holders should smarten their approach to digital sponsorship according to global sports marketing agency Infront.
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Sponsorship expert calls for shift in IP valuation models
Canadian marketeer Mitch Thompson has urged rights holders and brands to rethink how intellectual property (IP) rights are valued in sponsorship deals.
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Sportstech reaches maturity with $5.65 billion annual revenue
Australia’s sportstech sector generated $5.65 billion in revenue with data from the Australian Sports Technologies Network (ASTN) also showing 18,000 were employed in FY2025.
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Yokohama in for the next big scrums with Western Force
Yokohama has joined with the Western Force for the remainder of the Super Rugby Pacific season.
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Golf Australia, company directors’ body target club governance concerns
Golf Australia has launched a new governance training program in partnership with the Australian Institute of Company Directors (AICD) to address concerns over boardroom leadership in the sport.
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