Arr! Pirate Life extends Freo deal to away-game pubs
Pirate Life is leveraging its sponsorship of the AFL’s Fremantle Dockers by activating six Perth pubs as away-game venues.
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AFL Gather Round fans find KFC on guernseys Finger Lickin’ Good
KFC achieved the best brand exposure of guernsey sponsors for the AFL’s recent Gather Round according to a YouGov Sport survey.
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Mazda renewal marques long-term deal with North Melbourne
Mazda has renewed with the AFL’s North Melbourne Football Club to add three years to the partnership that began in 1999.
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Storm lands multi-year Muscle Nation deal
Melbourne Storm has signed a multi-year sponsorship with supplement and activewear brand Muscle Nation which becomes the NRL club’s performance partner.
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Resmed to wake sleep awareness through Lions rugby tour
Resmed has partnered the British & Irish Lions Tour to Australia 2025 and will promote sleep health to players and fans.
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13cabs stand behind beach volleyball world championship
13cabs has signed as taxi partner to the FIVB Beach Volleyball World Championships in Adelaide in November.
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AFL partners clear the ground for Sir Doug Nicholls Round
The AFL’s commercial partners have again generously agreed to swap out their on-field signage during the 2025 Sir Doug Nicholls Round.
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Rosel Group backs Future Titans pathways
Rosel Group has backed the Future Titans program which supports junior rugby league across south-east Queensland.
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Great Southern Bank, MKTG in ‘clever’ Carlton fan activation
Great Southern Bank has launched a three-part content series to activate its sponsorship of the Carlton AFL club.
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