The Brand Bar launches sports-focused offshoot
The Brand Bar has launched TBB Sport to expand into Australian athlete branding and sports marketing.
Read moreThe Brand Bar has launched TBB Sport to expand into Australian athlete branding and sports marketing.
Read moreSquadron Energy has expanded its front-of-jersey sponsorship with the NRL’s St George Illawarra Dragons with community engagement in schools across regional NSW.
Read moreThe Cronulla Sharks will launch the Cronulla Sharks Sport & Business Program in 2026.
Read moreSports IP owners generated a record $170 billion in global revenue in 2024, according to Two Circles’ 2025 Sports Revenue League.
Read moreAccor Pacific has signed on as accommodation partner for the 2025 Dark Mofo in Tasmania.
Read moreMI Global Partners has expanded its involvement with the Sports Environment Alliance (SEA) by stepping up from an associate member to a full partnership.
Read moreSquash Australia has extended its partnership with sportswear brand New Balance to supply apparel for national team players, referees and support staff through to 2027.
Read moreCitiPower has signed its first partnership with an Australian rules football league to become presenting partner of the 2025 Victorian Amateur Football Association (VAFA) Big V Gala Dinner.
Read moreFlight Centre has extended naming rights to the Rugby Championship for a further three years as well as increasing support for the code by partnering the Wallabies for this year’s British & Irish Lions Series.
Read moreSpotlight has extended its partnership with Starlight Children’s Foundation for a fifth consecutive year and aims to raise $250,000 in 2025.
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