Lucas Collective restaurants make tasty entry to VRC’s Melbourne Cup Carnival; Asahi deal comes on tap
The Victoria Racing Club (VRC) has signed Lucas Collective as a hospitality partner for the 2026 Melbourne Cup Carnival.
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Jamie Durie snapped up as first EZVIZ Australian brand ambassador
EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.
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Melbourne Storm one-match deal sees Binance resume refreshed Australian sponsorship push
Binance Australia has honed its Australian sports sponsorship strategy by taking on a matchday partnership with the Melbourne Storm for its NRL home game against the Manly Sea Eagles in Perth this weekend.
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JackJumpers ready to throw wider net for potential partners, bolstering Tassie roster model
The Tasmania JackJumpers are widening their sponsorship catchment beyond local backers as its NBL teams target national and global brands.
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Everything Fleet, Waratahs deal blossoms with renewal to 2027
The NSW Waratahs have renewed Everything Fleet as a Platinum Partner to the end of 2027.
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Maple Living makes space for expanded Phoenix deal
South East Melbourne Phoenix has renewed Maple Living in a multi-year sponsorship to the NBL28 season.
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SKG Radiology, West Coast Eagles scan positive player benefits in extending decade deal
The West Coast Eagles have renewed their SKG Radiology arrangement which has spanned more than a decade.
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AI-powered data analysis launched by Bastion Insights – with expert human backup
Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.
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AUSX Supercross Championship refreshed by first Fridgy backing
Australian drinkware brand Fridgy has signed as a Major Partner to the 2026 AUSX Supercross Championship.
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Bupa steps up to present Disability Sports Australia’s Every Body Moves
Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.
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