You may have noticed we held back our regular news coverage last week due to the short week and the likelihood that many of you would be taking time off.
Although we paused news publishing, we kept busy behind the scenes working on our reference material, which I would like to highlight.
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Banter will manage James Hardie’s sponsorship of the Parramatta Eels after winning a competitive pitch.
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BP has taken naming rights to Supercars’ season-ending Adelaide event.
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Sonos has partnered the AFL’s Collingwood Football Club and will supply equipment across club sites and activations this year.
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Wheelchair Rugby Australia (WRA) has added Officeworks as its schools program partner for 2025 in a second commercial deal signed in as many weeks.
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MINI Australia has appointed former Formula 1 engineer Kate Reid as a brand ambassador.
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Containers for Change and the University of Queensland have extended with Netball Queensland and the Firebirds team for this season.
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French brands LVMH, Air France, and Orange increased brand appeal and awareness among international audiences by sponsoring the Paris 2024 Olympic and Paralympic Games, according to Brand Finance’s 2024 Global Brand Equity Monitor.
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The AFL’s Western Bulldogs and Mars have combined to deliver more than $40,000 worth of the confectioner’s products to community football clubs in Ballarat and Victoria’s Central Highlands.
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TAL Insurance has signed a three-year partnership with the Heart Foundation in line with its preventative health policy.
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