Hawthorn cheers beer deal with Local Brewing Co
Hawthorn Football Club has celebrated its 100th season by signing Local Brewing Co as beer partner.
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Club body warns Swimming Australia set to miss $92m in sponsorship
Swimming Australia is falling behind in community sport sponsorship with a projected $92 million to be missed over the seven-year lead-up to the 2032 Brisbane Olympics.
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NBL season bests attendance, broadcast records
The National Basketball League (NBL) recorded its highest attendance and broadcast figures during the 2023/24 season.
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Norwegian Cruise Line onboard for 2025 Sydney Film Festival
Norwegian Cruise Line has signed as a Major Partner to the Sydney Film Festival (SFF) 72nd edition which will run from 4 to 15 June.
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NBA sees Australia as global talent model
The US National Basketball Association (NBA) has identified Australia as a leader in global player development with an executive pointing to our talent pathways as a model.
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Insights into Red Bull expanding in NRL with Panthers deal
Red Bull has entered a two-year partnership with the Penrith Panthers to strengthen its presence in the NRL.
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Geelong Cats add sauce with Lee Kum Kee
The Geelong Cats have signed Lee Kum Kee as a Premier Partner for the current AFL season.
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Crown Perth shares the love with WA AFL clubs
Crown Perth has renewed deals with both the West Coast Eagles and Fremantle Football Club.
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Newcastle Airport taxies in for Knights deal
Newcastle Airport has signed with the Newcastle Knights for the NRL season taking up sponsorship of jersey 5 as part of the Club17 program.
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