Brisbane Lions in clean sweep with MA Services, Saltram Wine Estate
MA Services Group has signed with the Brisbane Lions for the remainder of the AFL and next AFLW seasons.
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Take risks, innovate in sports commercial strategy; industry heads warn
Representatives from Cricket Australia, Victoria Racing Club and the LA Rams have called for innovation in sport commercialisation, warning against relying on old methods to grow audiences.
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Sponsors wanted for inaugural NSW School Sport Games
The NSW Department of Education has called for tenders from sponsors interested in supporting the first NSW School Sport Games which will be held mid-year.
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KFC serves expanded menu at Port Adelaide
Fast food giant KFC has increased its commitment to the AFL’s Port Adelaide Football Club.
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White Glove Mover repackages Richmond Tigers deal, GM commercial departs
Richmond Football Club has renewed its deal with White Glove Mover for the current AFL and coming AFLW seasons.
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XXXX’s 30 years with Cowboys, new bar to boost fan engagement
XXXX has will celebrate 30 years as a founding partner to the North Queensland Cowboys with a new activation at Queensland Country Bank Stadium this NRL season.
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Sydney FC, Arnott’s bake up new deal
Sydney FC has signed biscuit icon Arnott’s for the remainder of the A-League season.
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Event leaders dissect Paris 2024, point to strategy changes
Leaders from Australian and international sporting bodies discussed key lessons from the Paris 2024 Olympics for future events including Brisbane 2032 at the SportNXT conference in Melbourne last week.
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St Kilda blessed by deals with Good Drinks, 1Cover
St Kilda Football Club has signed a multi-year deal with Good Drinks Australia to expose Miller Genuine Draft and Miller Chill direct to AFL fans for the first time.
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