Women’s sport coverage up, but disparity remains
The share of women’s sport coverage in Victoria’s media increased in 2023–24, but men’s codes continued to dominate reporting, says a Conversation of Sport report.
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Interest booming in women’s soccer sponsorships
Global brands are increasing their investment in women’s football according to a new report by SPORTFIVE.
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Melbourne Cup Carnival generates $1 billion economic boost
The Melbourne Cup Carnival contributed more than $1 billion to the Australian economy in 2024 which marks its highest impact ever according to a report by IER.
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Gold Coast Titans, Cody Simpson in fan engagement deal
The Gold Coast Titans have collaborated with musician and Olympian Cody Simpson to integrate his song Fly into their 2025 marketing campaign.
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TCL extends with Australian Grand Prix
TCL Electronics has renewed its deal with the Australian Grand Prix and plans an expanded fan activation.
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Hawthorn hails DiDi partnership
The AFL’s Hawthorn Football Club has signed rideshare company DiDi for the 2025 season.
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Female-focused athlete’s agency launched
Inner Sanctum Sports Management says it has been formed to secure financial and sponsorship opportunities for female athletes.
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Community football leagues join fight against gambling harm
The Victorian Amateur Football Association, Adelaide Footy League and Perth Football League have launched the Real Stakes – a joint program to fight the rise of online sports gambling in their sector.
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Basketball.com.au adds Andrew Bogut, NBL playoff presence
Basketball.com.au has expanded its offerings with former NBA champion and Sydney Kings co-owner Andrew Bogut joining as columnist.
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