Reckon, NSW Rugby Union join to account for grassroots clubs
Reckon has struck a deal with NSW Rugby Union (NSWRU) and will provide financial support to grassroots clubs over the next two years.
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Bulldogs, Kapitol boost sponsor level
The AFL’s Western Bulldogs have upgraded Kapitol to platinum partner.
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Hockey Australia, Everclime combine to reduce emissions
Hockey Australia has signed Everclime which will work with the sport to implement a sustainability program.
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Bailey Ladders hesitates, then embraces Supercars deal
Bailey Ladders signed a sponsorship deal with the Repco Supercars Championship after initially hesitating due to concerns about audience fit.
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St George gets Remara investment
St George District Rugby League Football Club has signed a three-year sponsorship with asset manager Remara which will back its NRL team pathways programs.
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Home viewing dominated the 2024 sports audience – survey
A majority of Australians watched major sporting events from home in 2024, according to a YouGov Sport survey.
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JAWA Off-Road Campers lift the roof for Parramatta Eels
JAWA Off-Road Campers has expanded its Parramatta Eels deal by securing a spot on the NRL team’s front shorts.
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Gatorade, Cricket Australia hit near quarter century
Gatorade has renewed with Cricket Australia (CA) for two seasons which brings the collaboration to 23 years.
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Ray White embraces AFL by adding Collingwood and Swans
Ray White’s long-standing partnership with Port Adelaide demonstrated the value of brand exposure in the AFL according to head of marketing Todd Alexander.
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