St Kilda appoints Michael Scott to new key role
The AFL’s St Kilda Football Club has appointed Michael Scott as chief customer & commercial officer.
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Athletics Australia extends PUMA deal to record length
Athletics Australia has extended with PUMA until 2032 and claims the arrangement becomes the longest sponsorship in Australian athletics history.
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Tennis Australia launches new fan engagement platform
Tennis Australia (TA) has introduced a digital platform called Beyond Tennis that will blend gaming, artificial intelligence (AI) and social media.
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Illawarra Hawks secure MCR, Pringles as backers until season end
Basketball’s Illawarra Hawks have announced Multi Civil and Rail (MCR) has signed on as platinum principal partner for the remainder of the season.
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Coopers boosts Adelaide Crows’ roster
The Adelaide Crows CEO has revealed an upcoming sponsorship signing in his end-of-year message to the AFL club’s members.
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Gold Coast SUNS report financial growth in 2024
The AFL’s Gold Coast SUNS have managed an underlying profit of $496,084 for the financial year ending October 2024.
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Last minute deals as MECCA and Pirelli join Aust Open
The Australian Open (AO) has signed MECCA and Pirelli for this year’s tennis tournament.
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Hydralyte extends World Surf League deal
Hydralyte has re-signed with the World Surf League (WSL) to remain oral rehydration partner for 2025 and 2026.
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Binance joins Pierre Gasly in GP helmet design challenge
Binance crypto currency exchange has launched a helmet design contest with BWT Alpine Formula One driver Pierre Gasly, ahead of the 2025 Australian Grand Prix.
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