Melbourne Vixens in New Balance apparel deal
The Melbourne Vixens have secured a three-year partnership with New Balance which becomes its apparel supplier from 2025.
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ASTN partners the NRL for sports innovation
The Australian Sports Technologies Network (ASTN) has launched a 10-week innovation program in collaboration with the National Rugby League (NRL) and Advance Queensland.
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St Kilda in red for 2024 with expenses up
The AFL’s St Kilda has reported a net loss of $2 million for the financial year ending 31 October 2024 – a stark contrast to the $1.7 million profit of a year ago.
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Telstra acquires Boost Mobile, raising sponsorship questions
Telstra has acquired Boost Mobile for $140 million putting a question mark over future marketing strategies.
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Grey Goose lands as Australian Open vodka partner
Grey Goose becomes vodka partner to the 2025 Australian Open tennis.
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Rabbitohs jump in with Wahu
The NRL’s South Sydney Rabbitohs have signed Wahu as membership partner for the next two seasons.
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Bulldogs extend ASICS partnership
The Western Bulldogs have re-signed with ASICS and the global sportswear brand will continue as apparel partner until the end of 2028.
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Emirates renews with Australian Open to boost community program
Emirates has renewed with Tennis Australia for five years and the new agreement will focus on community initiatives alongside ongoing support for the Australian Open.
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Marketers turn to AI amid challenges: NielsenIQ
Senior marketers are integrating artificial intelligence (AI) into combatting challenges in consumer behaviour, budget constraints, and long-term brand-building according to the 2024 CMO Outlook report from NielsenIQ.
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