SEN and Patties realign for 2025
Sports Entertainment Network (SEN) has renewed and expanded its partnership with Patties Food Group which will strengthen the Four’N Twenty presence across its platforms.
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Western Bulldogs – profit down 43% but sponsorship up
The AFL’s Western Bulldogs have reported a net profit of $14.9 million for the financial year ending 31 October 2024 with the bottom line down 43% compared to the $26.3 million in 2023.
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Wests Tigers renew PAMA with big announcement tomorrow
PAMA has renewed its sponsorship of the NRL’s Wests Tigers for three-years and has boosted the deal by stepping up to take the sternum spot on the players’ jersey, as the club prepares to unveil a new major partner.
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THE LUME Melbourne, Arcare Aged Care renew
THE LUME Melbourne has renewed its partnership with Arcare Aged Care to expand access for the sponsor’s residents to the digital art gallery's immersive exhibitions.
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Rugby Australia reels in Defender again
Rugby Australia has extended its partnership with Defender for three years to the end of 2027.
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Melbourne Demons $1.7 million in black, planning new facilities
The AFL’s Melbourne Football Club (MFC) has reported an operating profit of $1.7 million for the year ending 31 October 2024 which is 21.7% down on the $2.2 million in 2023.
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Hahn hops into Australia Cup naming rights
Beer brand Hahn has signed a three-year agreement with Football Australia to take the naming rights to the Australia Cup.
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VRC, Diageo drink to extended deal
The Victoria Racing Club (VRC) has struck a three-year extension with Diageo which will remain the exclusive provider of alcoholic and non-alcoholic spirits to the club and the Melbourne Cup Carnival until 2027.
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AIA Australia sticks with A-League following Melbourne Victory finals deal
The A-League’s Melbourne Victory and AIA Australia have extended their commercial relationship for another two seasons.
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Hawthorn reports $1.71 million surplus on back of strong membership and sponsors
The AFL’s Hawthorn Football Club has recorded a net surplus of $1.71 million for the financial year ending 31 October 2024 – up 19% from the $1.43 million in 2023.
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