North Melbourne signs Stomping Ground as beer partner
The AFL’s North Melbourne club has struck a new sponsorship with Stomping Ground Brewing which becomes beer partner.
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Hockey Australia renews with SportsLink Travel
Hockey Australia (HA) has renewed its deal with SportsLink Travel which maintains its status as non-exclusive travel and tour partner.
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Knight Frank re-signs with NSW Waratahs women
Knight Frank has extended its partnership with Rugby’s NSW Waratahs women’s squad for three years.
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Strict new rules ban tobacco and e-cigarette sponsorships
The Federal government has updated its Guide to Advertising and Sponsorship Prohibitions to introduce comprehensive reinforcement of the Public Health (Tobacco and Other Products) Act 2023 and associated Regulations 2024.
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Melbourne Renegades, Cricket Victoria partner Mirvac for community engagement
Melbourne Renegades and Cricket Victoria have struck a two-year partnership with residential developer Mirvac to strengthen community ties in Donnybrook’s Olivine development.
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Australian Open, Marriott Bonvoy in multiyear extension
Tennis’ Australian Open has signed to extend its multiyear partnership with Marriott Bonvoy.
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Yakult renews with Essendon
Yakult has extended its long-standing partnership with the Essendon AFL club through to 2025.
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BYD on its landmark sponsorship with Sydney Roosters
“Aligning with a club that shares our values around innovation and sustainability was essential,” says BYD head of marketing Kate Hornstein.
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Sydney FC signs three major deals ahead of season
The A-League’s Sydney FC has announced three new partnerships. They are with Sony Australia, the Cancer Council and SipEnergy.
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