New Firebirds members could win Baskin-Robbins ice cream for a year
Netball’s Queensland Firebirds have partnered Baskin-Robbins in the ice cream brand’s first foray into sports sponsorship.
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Boom Logistics backs Perth Glory women
Boom Logistics has joined Perth Glory as a major sponsor of the A-League women’s team for the 2024/25 season.
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Sydney FC extends Billbergia partnership to fourth year
Sydney FC has renewed its partnership with property developer Billbergia to a fourth year.
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Motorsport activations highlight shift from brand exposure to engagement at Activations Showcase
The Activations Showcase conference in Melbourne recently hosted a session focusing on the evolution of brand strategies within motorsport, highlighting a significant shift from traditional brand exposure to immersive, hands-on activations.
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Netball Australia’s 10-year vision for future
Netball Australia (NA) has released a new 10-year strategic vision for netball to build community reach and achieve financial sustainability in the lead-up to its 2027 centenary.
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Meg Mac anointed MINI Cooper ambassador
MINI Australia has appointed ARIA chart-topping artist Meg Mac as its latest brand ambassador.
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NBL sees surge in viewers, attendance to compound rapid growth
The National Basketball League (NBL) has reported a strong start to the season.
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Bulldogs in sponsorship splurge ahead of 90th year
The Canterbury-Bankstown NRL club has secured several new deals and sponsor renewals for the 2025 season.
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Garmin extends Noosa Triathlon title sponsorship
Garmin has renewed with the Noosa Triathlon to retain naming rights for an additional three years.
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Sportsbet punts on humour campaign amid heightened scrutiny
Sportsbet has launched a new humour-driven campaign for racing’s Spring Carnival.
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