Lightforce goes to bat for Adelaide Strikers
The Adelaide Strikers have signed Lightforce which becomes its lighting partner.
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Tennis West nets 10 new sponsors in strategic revamp
Tennis West has closed 10 new sponsorships in the past three months as it targets financial self-sufficiency.
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National sport strategy for 2024-2034 released
The Australian Government has launched the National Sport Strategy 2024-2034 and sets a course for an inclusive and active sporting future.
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Adelaide 36ers extend Tyrepower amid commercial upside
Tyrepower has renewed its sponsorship with basketball’s Adelaide 36ers for three years to total 11 years of support by the end of the new term.
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New club Auckland FC banks ANZ sponsorship
Auckland Football Club has signed ANZ Bank New Zealand as its banking partner.
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Win a Free Ticket! Submit Your Activation Challenges for a Chance to Attend the Sponsorship News Activations Showcase
The Sponsorship News Activations Showcase is just one week away, offering a full day of insights from some of the top marketers in the industry. With eight panel sessions, this conference will dive deep into the world of experiential activations, delivering real, actionable value to delegates.
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Boost Mobile extends with A-League for focus on youth
Boost Mobile has renewed and expanded its partnership with the A-Leagues competition.
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Carma upgrades with Sydney FC
The A-League’s Sydney FC has expanded its partnership with Carma to additionally make it the sleeve sponsor for the men’s team.
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Melbourne Renegades, YETI extend
The Melbourne Renegades have renewed with YETI which continues as cooler and drinkware partner for the upcoming Big Bash League season.
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