Nexxen has forecast stronger Australian interest in the FIFA 2026 World Cup with audiences spread across multiple viewing platforms and engagement much wider than just live matches.
McDonald’s Australia is leveraging its Melbourne Mavericks sponsorship through free netball clinics across Melbourne to boost grassroots participation.
Southern Cross University has signed on as a Surfing Australia Major Partner to back grassroots participation through boardrider clubs and athlete education.
The AFL’s GWS Giants have linked up with AirTrunk to promote science, technology, engineering and mathematics (STEM) entrepreneurship programs in western Sydney.