NRL tackles AFL for Australia's biggest broadcast trophy: Colin Smith
Rugby League has moved ahead of the AFL as Australia's strongest broadcast property following its record $5.3 billion media rights deal according to Colin Smith.
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Sponsorship gains in sync with women’s sport breakthroughs – report
GlobalData reports record attendance as well as sponsorship growth across women’s sport in 2025.
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Dolphins, Ausbuild realign in community-oriented partnership to 2029
Ausbuild has renewed its Dolphins sponsorship to the end of the 2029 NRL season.
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KURE Oxygen Water snapped up by Sharks after successful trial
The NRL’s Cronulla Sharks have signed KURE Oxygen Water as a sponsor following a trial where it was used in player recovery and training.
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Georgiemane caps Wests Tigers NRLW deal for rest of season
The Wests Tigers NRLW team will continue to be sponsored by Georgiemane for the 2026 season.
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Perth Glory patches Northside Rentals onto playing shorts
Northside Rentals will sponsor the A-League’s Perth Glory for three years as a Major Sponsor and member partner.
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Youi to target fan roots in Rugby League World Cup sponsorship
Youi will leverage its 2026 Rugby League World Cup campaign around fan identity and heritage according to head of marketing & communications Dave Annesley.
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Australia's sportstech sector builds muscle to reach record return – ASTN
Australia’s sportstech industry has maintained rapid expansion and is worth a record $7.11 billion annually according to the Australian Sports Technologies Network (ASTN).
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Sydney FC, Carbiz celebrate decade driving grassroots soccer
Carbiz has renewed its Sydney FC sponsorship for the 10th consecutive season to provide key support for the A-League club’s grassroots soccer initiatives.
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