Red Bull signs as NRL energy drink partner
Red Bull has signed a three-year sponsorship deal with the National Rugby League (NRL) with an eye on enhancing fan experience through in-game activations and brand integration.
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Challenges for A-League Women spotlighted by new report
The 2023-24 A-League Women (ALW) Report by Professional Footballers Australia (PFA) underscores the growing challenges facing the domestic competition even while global women’s soccer surges forward.
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Tennis West partners Kinetic to boost school comps
Tennis West has partnered with Kinetic to support two key events in Western Australia.
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Cody Simpson partners Swimming Australia to launch hydration supplement
Cody Simpson has partnered with Swimming Australia to introduce supplement Dr. Hydrate designed for swimmers at all levels.
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Olympic sponsorship shifts deemed normal
The departure of Bridgestone, Toyota and Panasonic from the International Olympic Committee’s (IOC) TOP sponsorship program has sparked questions about the program's future, but many experts believe the situation is business-as-usual.
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Australian Open partners Waterdrop for sustainable hydration
The Australian Open has struck a multi-year partnership with Waterdrop to provide sustainable hydration at its tennis events.
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TCL, Victoria Racing Club extend for three years
The Victoria Racing Club (VRC) has renewed with TCL Electronics which remains television partner and a non-exclusive whitegoods and home appliances supplier at the Melbourne Cup Carnival for another three years.
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WashIt flags breast cancer awareness at Supercars events
Team 18 partner WashIt Mobile Truck Washing will use its sponsorship to raise awareness of breast cancer at this month’s Bathurst 1000 and Gold Coast 500.
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Lessons from Paris 2024, Brisbane 2032’s activation blueprint
In the afterglow of the Paris 2024 Olympics, Thomas Staunton, the CEO of Sold Out Events, shared valuable insights on how the fan festival and city-wide activations in Paris can inform and inspire engagement experiences for the Brisbane 2032 Olympic and Paralympic Games, which LA28 is demonstrating to great success.
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