Crown wins naming rights to Oaks Day, Makybe Diva Stakes
Crown Melbourne has secured the naming rights to the Oaks and Makybe Diva Stakes Days.
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TAL expands support for AFLW athletes
TAL has announced the expansion of its support for AFLW athletes through the TAL Assister Program launched in 2023.
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IMG confirms partnerships for Australian Fashion Week 2025
Australian Fashion Week will continue to have its major sponsor from the sector following Pandora renewing as presenting partner and the signing of Business of Fashion as a 2025 backer.
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Newcastle Knights, NSW Mining extend deal
The NRL’s Newcastle Knights and the NSW Minerals Council have extended their partnership until at least 2027.
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Royal Shows may unite for national sponsorship drive
A new national sponsorship initiative is taking shape as several Australian Royal Agricultural Societies explore a joint approach to landing big brands.
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Macarthur FC secures SipEnergy as major partner
The A-Leagues’ Macarthur FC has landed a new front-of-shirt sponsor with SipEnergy signing up as the new major partner for two years.
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Tennis West signs Champion of Champions presenting partner
Tennis West has signed Grant’s Car Stereo as presenting partner for the 2025 Champion of Champions event.
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Steggles exits sponsorship – for now
Chicken giant Steggles will sit out of the sponsorship market once its major partnership with the NRL’s Sydney Roosters concludes at the end of this season.
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Surfing Australia signs Kennards Hire for Boardriders Battle
Surfing Australia has named Kennards Hire as equipment hire partner for the Australian Boardriders Battle (ABB).
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