Spotlight, Starlight partner to bring Book Week to kids in hospital
Spotlight has teamed up with the Starlight Children’s Foundation to provide costumes and textiles to hospitals across Australia.
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Melbourne City FC signs ALPHA Gear
A-League club Melbourne City FC has won additional sponsorship from ALPHA Gear which becomes its sports equipment partner.
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Revenue solutions for Olympic sports
The commercial challenges faced by Australian sports have been identified by seasoned sports administrator Simon Allatson.
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Lexus of Brighton partners Twilight Beach Polo
Dealership Lexus of Brighton has become the motor vehicle partner for Twilight Beach Polo which will take place at Melbourne’s St Kilda West in February next year.
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Geelong Cats AFLW to benefit in Marathon renewal
The AFL’s Geelong footie club has extended its partnership with Marathon Foods to include its AFLW program for the upcoming season.
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Code Four acquires Gold Coast firms for expansion
Code Four has expanded its Australian operations with the acquisition of two Gold Coast-based businesses, the Crafted Beer Festival and creative studio Hotel Miami.
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Richmond's Aligned Leisure community business expanding
The AFL’s Richmond footie club has expanded its business operations through Aligned Leisure, a fully-owned subsidiary focuses on community health and fitness that is predicted to generate upward of $67 million.
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Manchester United kicks off new fan engagement strategy
With the English Premier League underway last week, it is a good moment to examine the new fan engagement strategy of one of its top clubs, Manchester United.
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John Nicholl appointed International Rugby League head of commercial & operations
International Rugby League (IRL) has anointed John Nicholl as head of commercial & operations.
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American Express renews with the Sydney Mardi Gras
American Express will remain the principal partner of Sydney’s Mardi Gras for the next two years.
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