Australian team backer AAMI will take 603 family members, friends and supporters of Australian athletes to the Glasgow 2026 Commonwealth Games as it expands its Sideline Champions sponsorship.
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The Cronulla Sharks have signed Think Renewable whose branding will appear on the front of the playing shorts for the club's NRL and NRLW teams.
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The 2026 State of Origin series reached over 12 million viewers across broadcast and streaming platforms to break multiple viewership records according to the 9Network.
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Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.
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Western Bulldogs beer partner Hop Nation will launch a special brew to leverage its sponsorship with the AFL club.
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St George Illawarra Dragons have anointed Simone Errey as club chief commercial officer.
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Mother Energy has chosen the NRL as its major sports investment after a strategic review and the Parramatta Eels are the latest club to benefit.
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The Cronulla Sharks have launched their 2026 NRLW season campaign with players reimagined as superhero action figures highlighting their on and off field lives.
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British & Irish Lions stint leads to Lion signing Hann as the official beer of the Wallabies for the next two years.
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The Adelaide 36ers have renewed SKG Services as a Major Partner for two NBL seasons.
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