Fremantle, Pirate Life release special brew for retro round
Pirate Life is leveraging its sponsorship of AFL’s Fremantle footy club with a special edition lager that celebrates its 30th anniversary in the competition.
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Australian sportstech passes $4.69 billion
The local sportstech sector is now worth $4.69 billion according to a new report from the Australian Sports Technologies Network (ASTN).
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Billboard by PUMA marks Pendlebury's 400th
PUMA has revealed its plans to celebrate Collingwood great and brand ambassador Scott Pendlebury’s 400th game in the AFL with creative work by the Bursty agency.
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Six String Brewing in new Mariners deal
Six String Brewing Co has become the latest sponsor to strike a new deal with the A-Leagues’ Central Coast Mariners.
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Western United’s BrandScent deal has a fine aroma
A-Leagues’ Western United has struck a three-year partnership with BrandScent and LIGHT + GLO to develop a signature scent for Ironbark Fields, the /club's home venue in Tarneit.
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Surge in sports and music event tourism: report
New research by Collinson International shows significant growth in sports and music event tourism presenting new sponsorship opportunities.
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NEC, Essendon deal backs veterans
NEC has leveraged its backing of the Essendon AFL club to support veterans' cause Invictus Australia.
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Future Golf, MGI Golf partner
Future Golf has entered a strategic partnership with MGI Golf to boost members’ sporting experience.
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Motor Scout partners Brisbane Bullets
Motor Scout will sponsor basketball’s Brisbane Bullets for one year with the deal its first national brand promotion targeted to increase awareness and driven by confidence in the NBL.
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