Navigating the sponsorship complexities of following a rival
The world of sports sponsorships is intricate, competitive and often involves direct rivals vying for the same lucrative opportunities.
Read moreMore latest news - page 240
Mushroom Group launches talent sponsorship agency
Mushroom Group has launched a new talent management and partnerships agency it has dubbed Mushroom Connect.
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Younger sports fans shifting consumption – survey
Brands are finding it increasingly challenging to connect with younger Australian sports fans, according to the latest research from Sporting Nation.
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Queensland Rugby League partners Tidy Connect to enhance admin
Queensland Rugby League (QRL) has partnered with Tidy Connect to improve its administration.
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Rugby Australia takes control of ACT Brumbies
Rugby Australia (RA) has announced a significant structural change with the integration of the ACT Brumbies into the national governing body, effective from 1 August 2024.
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Dettol partners the Wiggles to promote handwashing
Reckitt-owned Dettol has launched a multi-year partnership with the Wiggles to encourage children to wash their hands properly.
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Country Road renews with Melbourne Demons
Country Road has extended its partnership with the AFL’s Melbourne Football Club until the end of 2024.
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Mercure Manly Warringah inks with Sea Eagles women's side
The Mercure Manly Warringah Hotel will sponsor the NRL’s Sea Eagles women's team to become their accommodation partner.
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TIO extends naming rights for Traeger Park
TIO has extended its naming rights to Alice Springs' Traeger Park for two years.
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IHG expands Australian Rugby sponsorship
IHG Hotels & Resorts has boosted its investment in Australian rugby for the 2024 and 2025 seasons and becomes a major backer of the national teams.
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