Football Australia, LCI Education in learning partnership
Football Australia (FA) has stuck a new multi-year deal with LCI Education that sees it partner the Socceroos, Matildas and all national youth teams.
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Another boost for SA economy, this time from AFL Gather Round
The second AFL Gather Round is estimated to have contributed more than $91 million to South Australia's economy, generating more than 190,000 visitor nights.
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Are Shaw and Partners’ sponsorships really just ‘chairman's choice’?
Does Shaw and Partners engage in ‘chairman's choice’ sponsorship, or is there more to its approach than meets the eye?
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Gemba highlights evolving fan expectations at live events
Gemba has released a research report indicating that fan expectations for live events have significantly evolved.
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BMW signs as Australian PGA Championship title partner
BMW has boosted its golf sponsorship strategy by stepping up to take naming rights to the PGA Championship.
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TCS takes title rights to the Sydney Marathon
Tata Consultancy Services (TCS) has added another cap to its global support for distance running by becoming the title partner of Sydney Marathon, Australia’s largest event in this category.
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Cadbury joins Alanna Kennedy in campaign to empower girls’ sport
Cadbury has signed Alanna Kennedy as a brand ambassador to support its Women in Sport campaign which will boost participation of young girls.
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V/Line extends partnership with AFL Victoria
AFL Victoria has extended its partnership with V/Line for another three years.
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Record reach for Virgin Australia from Starlight Foundation sponsorship
Virgin Australia has reported a highly successful campaign in conjunction with cause partner the Starlight Foundation.
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ASICS study shows Olympics inspire Australians to take up sport
ASICS has revealed new research showing that one in six Australians dreamed of becoming Olympians as children.
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