Sponsorship IQ amplifies Australian of the Year Awards
Agency Sponsorship IQ has brokered a partnership with Arnott’s Tim Tam and shoemaker Volley to cover the Australian of the Year Awards.
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Shell V-Power Racing inks RoadX Tyres
Supercars team Shell V-Power Racing has signed RoadX as tyre partner for the next two seasons.
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Nickelodeon signs with Fire and Rescue NSW
Paramount Australia and New Zealand has announced a strategic partnership with Fire and Rescue NSW (FRNSW) and its Nickelodeon brand to promote fire safety among young Australians.
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TCACC says sponsorship should drive community sport
Founder of the Community and Club Collective (TCACC), Robert Honan is leading a shift to redefine how community sport success is measured within community sport and to encourage better sponsorship strategies to bring down costs.
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New Balance accelerates sponsorships with Supercars deal
New Balance continues to ramp up its Australian sponsorship list by adding a partnership with the Supercars series.
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ACT Brumbies relaunches fan engagement app
The ACT Brumbies has partnered Tiparra to launch an upgraded app for the upcoming season.
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We want deeper ties with NSW rugby league fans: Jim Beam’s Chapman
Jim Beam's enhanced sponsorship of NSW Rugby League will forge stronger connections with the game’s enthusiasts, according to Trent Chapman.
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One-off, One New Zealand opt-out of Warriors’ jersey spot
Major sponsor of the NZ Warriors club One New Zealand will not have its brand on the team's jersey for the upcoming NRL Heritage Round.
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VFL, Smithy’s cement partnership with extension
The Victorian Football League (VFL) and Smithy’s have renewed their partnership with the Coles-owned beer brand retaining naming rights for three more years.
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