New Balance as St Kilda renewal includes women’s team
The St Kilda Football Club has extended its New Balance and Belgravia Apparel deal to include its AFLW team to the end of 2030.
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BMD commits to building Melbourne Storm female pathways
The NRL’s Melbourne Storm has announced a two-year sponsorship from BMD backing its Female Pathways and Women of Storm programs.
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HerPower27 launched to complement Netball World Cup Sydney
Netball Australia and the Netball World Cup Sydney 2027 have unveiled HerPower27.
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Under Armour takes on Finn Callaghan as first local AFL ambassador
Under Armour has signed GWS Giants midfielder Finn Callaghan as its first male ambassador in Australia.
URM wastes no time in signing up for Australian Turf Club race naming rights
The Australian Turf Club (ATC) has partnered URM which will manage its waste operations across five venues including Royal Randwick and Rosehill Gardens.
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Victoria launches Healthier Partnerships in Sport project to boost values-based sponsorships
The Healthier Partnerships in Sport project is a collaboration between Vicsport and VicHealth to prioritise values-aligned sponsorships that enhance the health and wellbeing of the community.
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Gold Coast SUNS drink to SOLO Energy deal
The Gold Coast SUNS have signed SOLO as the club energy drink partner in a multi-year deal.
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Knights NRLW armour women’s leadership through Salt Property deal
The Newcastle Knights NRLW team has signed a two-year sponsorship with Salt Property, a Merewether-based real estate agency founded by Lyndall Allan.
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Fremantle Dockers join with Defence West in community, jobs promotion
The AFL’s Fremantle Dockers have partnered the Western Australian government’s Defence West to connect communities with industry career opportunities.
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