A new study by YouGov Sports has uncovered a significant difference between the drop-out rate of men's and women's participation in organised sports following their school years.
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Surfing NSW and Club Med have renewed their partnership which offers enthusiasts travel options at popular surfing destinations.
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Tennis Australia (TA) has bolstered its Australian Open (AO) sponsorship roster with new deals and extensions that enhance digital and on-site experiences.
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Woodside Energy has now ended its controversial backing of Fringe World which is one of Western Australia’s largest arts festivals.
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Young Henrys has recommitted to the South Sydney Rabbitohs and extends as the NRL club’s beer partner until the end of the 2026 season.
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Cricket Australia (CA) has announced an expansion of international partnerships securing a four-year collaboration with RISE Worldwide and two-year extension with MKTG Sports + Entertainment.
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As the festive season unfolds, we at Sponsorship News are gearing up for a brief hiatus over the Christmas period. This pause is not only a time for us to recharge but also an opportunity for us to reflect on the incredible journey we've shared with you, our valued subscribers, throughout the year.
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The Australian Open (AO) has signed new and renewed partnerships that expand its reach locally and overseas.
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Sports culture agency Wildcard has announced it is moving into public relations and digital media.
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Wests Tigers has struck a two-season sponsorship with PAMA that sees the local construction firm's name appear on the front of the NRL team's shorts for the next two seasons.
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