Crown Resorts partners Australian Open golf
Following a rebranding Crown Resorts has struck a deal with Golf Australia (GA) to amplify its new marketing strategy.
Read moreMore latest news - page 314
Sponsor revenue up but Cricket Aust in the red
Sponsorship income in FY23 for Cricket Australia (CA) rose to $76.4 million, an increase from last year's $69.6 million, according to its annual report.
Read more
Wanderers FC inks Sushi Hub
Western Sydney Wanderers FC has signed a deal with Sushi Hub to run at least to the close of the 2023/24 A-League season.
Read more
Bobsled hopeful wins home-town sponsor
ResPax has signed a three-year sponsorship with bobsledder Bree Walker to contribute to her mission of competing in the 2026 Milano Cortina Olympic Winter Games.
Read more
Storm strengthens sponsorship after successful activation
After a promising match-day activation earlier this year, the NRL’s Melbourne Storm and Fiji Airways have struck a new deal covering extensive branding and incorporating significant community engagement.
Read more
Roar secures business systems partner
Brisbane Roar has sealed a deal with IT consultancy Niltech Consulting to be implemented for the next A-League season.
Read more
Asahi, Boost back combined event in Melbourne
Boost Mobile and Asahi Beverages' Pirate Life brand have jointly announced they will partner URBNSURF Melbourne’s event that combines surfing, skating and music.
Read more
JD Sports extends sponsorship with Wanderers
The A-League’s Western Sydney Wanderers has renewed its partnership with JD Sports Australia to now run until the end of the 2024/25 season.
Read more
Study backs themed sporting rounds
A new study by YouGov Sport has found that themed rounds in Australian leagues have a big impact on driving social change and engaging communities.
Read more
Science in Sport partners NSW Institute of Sport
The NSW Institute of Sport has sealed a partnership with UK nutrition brand Science in Sport (SiS)to boost the performance and recovery of its scholarship athletes.
Read more